5 Ways to Personalize Your Digital Marketing Strategy

  Using a personalized approach to your marketing strategy can help increase conversions and boost customer retention. Though, this isn’t always easy. You need to consider every stage of your sales funnel, from emails to landing pages. We’ll cover each of these areas and show you how to personalize your digital marketing strategy. Create a… Read More

How to Properly Use Hashtags for Social Media Marketing

  Hashtags are useful for helping people discover your social media posts. Twitter was one of the first social networking sites to make good use of hashtags. But, they’re now an important part of all social networking sites, including Facebook, Pinterest, and Instagram. While hashtags are useful, they can also have a negative impact on… Read More

4 Ways to Offer Proof in Your Online Marketing Claims

No matter how honest you are with your marketing efforts, consumers aren’t so quick to accept your claims without proof. When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims. Including proof isn’t hard. It’s an extra step, but it can go a… Read More

Simple Steps to Help Increase Your Customer Retention Rates

Customer retention is one of the most important metrics used to calculate the effectiveness of your marketing strategy. The reason is simple. It costs more to acquire a new customer than keep an existing customer. You can’t rely solely on new business. Otherwise, you’ll never grow your business. Use these simple steps to help increase… Read More

How to utilize your keyword research to boost sales

Are you looking for how to utilize your keyword research to boost sales? Keyword research is a necessary part of online marketing. In fact, you may spend hours researching keywords and deciding which ones to target. You’ll use these keywords in your content, marketing material, and advertisements. Though, these aren’t the only uses for your… Read More

How to Expand Your Online Marketing to the Global Marketplace

When you first launch your website, the quickest way to gain traction and expand your brand is to focus on a niche market. This means zeroing in on a smaller market with less competition. But, at some point, you may find that you’ve reached your full potential in your limited market. If you’ve outgrown your… Read More

5 Ways to Revitalize Your Social Media Marketing Strategy

The marketing landscape is constantly changing and evolving. If you want to get noticed, you need to employ multiple tools and resources in your marketing strategy. This includes the use of social media. There’s plenty of advice on how to boost your social media marketing. Though, it’s not uncommon for your marketing strategy to grow… Read More

How to Create a Lead Magnet to Grow Your Email List

If you’re resting all your marketing ambitions on the hope that first-time visitors will make a purchase, you’re going to have trouble making any money. Only about 1% of visitors are ready to make a purchase during their first visit. On average, you’ll need about 4 or 5 points of contact before getting a sale.… Read More

Setting Up a Six Figure Website

  The amount of money you could potentially make online is astronomical.  Plenty of people have quit their full-time jobs because they managed to set up a system that makes more money than they thought possible.  With millions of dollars being spent online every day, it’s never been easier to capture a piece of that… Read More