Making the Jump from Traffic to Sales

  One of the biggest blinders that hold people back in online marketing is the focus on traffic numbers alone. Now obviously, websites need visitors. The more visitors a website gets (or so we’re told) the more profitable it will be. What many marketers soon find out, however, is that traffic numbers are not always… Read More

Are You Advertising or Engaging?

The traditional view of advertising is a bit of a one-way street.  You create a marketing strategy that is designed to deliver a particular message to your target audience.  This can be used to tell customers how your product is better than others, how it’s more affordable, or how it’s different than anything they’ve seen… Read More

Double your Email List with Powerful Landing Pages

An effective landing page is one of the most useful tools in your marketing arsenal. I’ve used them successfully for many years and I always advocate their use to other people. A landing page is where all of your new web traffic is directed. It’s the main focus of your traffic generating efforts and it’s… Read More

Tips for Selling High End Offers on the Phone

If you’re committed to making big paydays from your online marketing efforts (instead of dribs and drabs of income), then giving new leads and customers a phone call is a great way to sell high-ticket products and services—and make big sales you would not otherwise have. What keeps a lot of people from doing this… Read More